Just as in life and in fairy tales, 's story begins with a baby (a baby's bottom to be more exact).
It all began in the winter of 2003.
My little nephew was born that year and suffered from terrible diaper rash.
His mother and father, fresh parents, tried out countless creams that didn't help or bring relief to the baby (or themselves).
During that time I was busy with, among other things, delivering lectures on the qualities of plants and the benefits that could be extracted from them for medicinal, cooking and cosmetic purposes.
I applied my knowledge in my home laboratory as well. There, I would refine aromatherapy oils from plants that I grew in my yard, mixing and concocting them into various formulations. In that way I was able to study their practical effects. I also created a therapeutic baby cream to bring relief to my nephew's suffering bottom.
The rest, as they say, is history.
The cream was a big success and word started to get around.
Friends, family members and acquaintances expressed their interest, complimented my work and turned to me with requests for additional cosmetic products. What they asked for, I prepared!
begins to grow
Together with a small team of workers, we established our own company store in Nahalal, a perpetually green agricultural moshav set amid the green landscape of Jezreel Valley. In order to ensure the quality of the aromatherapy oils from which we created our products, we developed professional and warm relations with farmers in the Valley.
With hard work and love for the land, we were able to extract pure aromatherapy oils of the highest quality from plants growing in the fields.
Additional plants unsuited to the Valley's climate have been grown since then in their countries of origin across the world, all under our supervision.
Along with developing the company, I continued my research in natural cosmetics, conducted workshops for visitors to our company store, and developed new products created out of a combination of nature, science and accumulated knowledge.
Today, you can find 's products all around the country and beyond in several hundreds nature shops and pharmacies.
Our dedicated, highly professional and enthusiastic staff and I thank all of you for enabling us to continue our work and to pursue our dreams.